The Stop TB Partnership is proud to launch this year’s campaign theme: “Yes! We Can End TB. Led by […]. Powered by […].”
Building on the global rallying cry of the past three years, the 2026 theme highlights what truly drives progress: country leadership and the power of people. Countries are not just participants in the fight against TB — they are leading it. And progress is powered every day by communities, TB survivors, health workers, advocates, innovators, and partners who refuse to accept TB as inevitable.
The toolkit provides adaptable, multilingual resources to help countries and partners engage around World TB Day, including:
– Editable slogan “Yes! We Can End TB. Led by […]. Powered by […].”, so that you can create your custom World TB Day slogan
– A set of pre-prepared slogans examples
– Social media frame
– Conference call background
“Ending TB is possible. Country ownership and sustainability are no longer aspirations, they are imperatives. We are proud to support high-burden countries as they lead the way. The world must match their leadership with investment, innovation, and collective action,” said Dr. Lucica Ditiu, Executive Director of the Stop TB Partnership.
